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Our writing reflects our mission to deliver outstanding digital products and services to our clients by using the best tools and techniques available.

Thumbnail photo for Ed Tech Roundup: LearnLaunch 2020

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Ed Tech Roundup: LearnLaunch 2020


A roundup of hot topics in education technology: mobile, AI, data and mixed reality.

Thumbnail photo for What an OpenIDEO Challenge Taught Us About the Power of  Collaboration

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What an OpenIDEO Challenge Taught Us About the Power of Collaboration


Cybersecurity visuals are often misleading. OpenIDEO’s innovation contest gave Cantinistas the chance to better convey issues surrounding data tracking.

Thumbnail photo for Considerations for Prototyping and Scaling IoT Solutions

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Considerations for Prototyping and Scaling IoT Solutions


Designing IoT solutions to deliver valuable customer experiences.

Thumbnail photo for The 10 Blog Posts That Mattered in 2019

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The 10 Blog Posts That Mattered in 2019


A list of articles that proved most popular with our readers in 2019.

Thumbnail photo for Education Technology and California’s New Privacy Law: What You Need to Know

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Education Technology and California’s New Privacy Law: What You Need to Know


This post describes the requirements of the California Privacy Protection Act (CCPA) and what education technology companies need to do to comply.

Thumbnail photo for Service Design and Student Centricity in Higher Education

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Service Design and Student Centricity in Higher Education


Higher education is under increasing social and economic pressure to enact transformational changes. Service Design should be at the center of a clear, unified institutional strategy.

Thumbnail photo for A Sea Change in Accessibility: a11ybos 2019

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A Sea Change in Accessibility: a11ybos 2019


Reflections on a11ybos 2019 and the state of accessibility, diversity, and inclusion in the tech industry.

Thumbnail photo for Making Accessible Digital Products

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Making Accessible Digital Products


Learn how to incorporate accessibility best practices for the good of your customers, product, and team.

Thumbnail photo for Translation of Nielsen’s Heuristics from 2D to 3D Virtual Reality

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Translation of Nielsen’s Heuristics from 2D to 3D Virtual Reality


To help designers adapt their existing knowledge and abilities for emerging VR and 3D mediums, this article anchors the transition in a UX stronghold—Nielsen’s 10 Heuristics.

Thumbnail photo for NormaTec Debuts Best-in-Class Mobile Experience for Customers

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NormaTec Debuts Best-in-Class Mobile Experience for Customers


Debuting an innovative mobile experience for PULSE 2.0 and PULSE PRO 2.0 Recovery Systems.

Thumbnail photo for Choosing the Right Design Tool to Build your Journey Map

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Choosing the Right Design Tool to Build your Journey Map


How to choose the right digital tools to bring your customer journey maps to life.

Thumbnail photo for Inclusivity and Digital Transformation in Healthcare: Part 2 - The Role of Service Design in Healthcare

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Inclusivity and Digital Transformation in Healthcare: Part 2 - The Role of Service Design in Healthcare


Part two of a two-part series discussing the challenges of digital transformation and innovation in healthcare, and the design process needed to realize them.

Thumbnail photo for Taking the Pulse on Connected Health Adoption Worldwide

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Taking the Pulse on Connected Health Adoption Worldwide


Adoption in the U.S. continues to grow but how does it compare in other countries?

Thumbnail photo for From Retail Tomorrow to eTail East: A Crystal Ball for Retailers

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From Retail Tomorrow to eTail East: A Crystal Ball for Retailers


Cantina covers trends discussed at this summer’s Retail Tomorrow and eTail East shows, highlighting key takeaways to help brands navigate digital transformation.

Thumbnail photo for Inclusivity and Digital Transformation in Healthcare: Part 1 - Designing a Healthier Tomorrow, for Everyone

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Inclusivity and Digital Transformation in Healthcare: Part 1 - Designing a Healthier Tomorrow, for Everyone


Part one of a two-part series discussing the challenges of digital transformation and innovation in healthcare, and the design process needed to realize them.

Thumbnail photo for Investigating how Design Can Bridge the Gap Between Sustainable Values and Behavior

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Investigating how Design Can Bridge the Gap Between Sustainable Values and Behavior


Using diary studies, one Cantinista explored how people relate to the trash they produce on a daily basis.

Thumbnail photo for The UX of Animation

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The UX of Animation


Interface animations help inform -- or delight -- the user, but how do we use animation to create a better user experience?

Thumbnail photo for New and Improved Interactive Method Cards

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New and Improved Interactive Method Cards


Announcing an interactive way to engage with our Experience Strategy Method Cards with recipes to achieve a specific outcome.

Thumbnail photo for Brainstorming Terrible, Awful, No Good, Very Bad Ideas!

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Brainstorming Terrible, Awful, No Good, Very Bad Ideas!


Reverse your thinking by using a bad idea brainstorming workshop to find a solution to your problem.

Thumbnail photo for Optimizing Service Design and Delivery with Effective Design Partnerships

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Optimizing Service Design and Delivery with Effective Design Partnerships


How teams can work together to create effective service design partnerships between internal and external teams to ensure ongoing service success.

Thumbnail photo for How Design Thinking Makes Retailers Into Blockbusters (Not Blockbuster)

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How Design Thinking Makes Retailers Into Blockbusters (Not Blockbuster)


The shift to a customer-first experience is a competitive advantage for innovative retailers.

Thumbnail photo for Activating Design Thinking

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Activating Design Thinking


Exploring effective uses of design thinking at the Design Thinking Summit in Austin, TX.

Thumbnail photo for Applying IDEO Design Thinking Principles to Software Engineering

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Applying IDEO Design Thinking Principles to Software Engineering


How user-empathic codebases improve outcomes with mindful design

Thumbnail photo for Empowering Diabetic Patients to Better Manage Their Care

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Empowering Diabetic Patients to Better Manage Their Care


A Q&A with Designer Pavithra Counsell on designing an user-friendly & diabetes-specific nutritional app.

Thumbnail photo for Improving the Travel Experience for 224 Million Passengers

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Improving the Travel Experience for 224 Million Passengers


A Q&A with Designer Virginia Wood on designing an app to make air travel less terrible.

Thumbnail photo for Rethinking the Relationship Between Service Design and Space Design

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Rethinking the Relationship Between Service Design and Space Design


Space design can make your service strategy stand out to users and businesses.

Thumbnail photo for Prototyping for Physical & Digital Products

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Prototyping for Physical & Digital Products


A guide to help you speed the process, reduce cost, and help design and build the right thing.

Thumbnail photo for Guiding Principles of Inclusive Design

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Guiding Principles of Inclusive Design


Learn about the why behind inclusive design, and how it can guide innovative solutions for all users.

Thumbnail photo for 3 Key Themes from Connected Health Conference 2018

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3 Key Themes from Connected Health Conference 2018


Recapping the important trends, innovations, and challenges facing the healthcare industry.

Thumbnail photo for How Wells Fargo Uses Service Design as a Strategic Function to Impact Decisions

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How Wells Fargo Uses Service Design as a Strategic Function to Impact Decisions


An interview with Elizabeth Trudeau, Founder and Head of Strategic Design at Wells Fargo and keynote speaker at Service Design Week.

Thumbnail photo for Why CX Matters When Developing a Connected Health Product

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Why CX Matters When Developing a Connected Health Product


Customers are buying-in on the experience, not just the product.

Thumbnail photo for Making User Interviews Easier to Conduct, Review, and Analyze

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Making User Interviews Easier to Conduct, Review, and Analyze


A Q&A with Designer Randy Duke on designing an app to improve user interviews outcomes.

Thumbnail photo for Designing an App to Keep Students Safe During an Active Shooter

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Designing an App to Keep Students Safe During an Active Shooter


A Q&A with Principal Designer Linda Mateos-Powell about her app Siren that alerts the status of an active shooter and any victims.

Thumbnail photo for Cantina at SXSW 2018: Prototyping a Connected Driving Experience

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Cantina at SXSW 2018: Prototyping a Connected Driving Experience


We recap all the amazing ideas and teamwork that went into designing the cars of the future.

Thumbnail photo for Reflections on the Design Thinking Conference

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Reflections on the Design Thinking Conference


A recap of what we learned and where we go next.

Thumbnail photo for Personas Aren’t The Problem… Your Methodology Is!

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Personas Aren’t The Problem… Your Methodology Is!


Choosing the right tool for the job and using it the right way is everyone's responsibility.

Thumbnail photo for Design is a Team Sport, but is Everyone a Player?

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Design is a Team Sport, but is Everyone a Player?


If design is about the intentional shaping of a thing to resolve a need, is everyone involved in making that thing a designer?

Thumbnail photo for Design Systems: Who Uses Them, and What Value They Deliver to Organizations

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Design Systems: Who Uses Them, and What Value They Deliver to Organizations


A conversation among consultants on Brad Frost's article on how Sketch libraries are not design systems.

Thumbnail photo for How We Use Design Sprints with Our Clients

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How We Use Design Sprints with Our Clients


Design Sprints are a great method for solving critical business questions.

Thumbnail photo for Service Design from Discovery to Governance

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Service Design from Discovery to Governance


Service design can be transformative, but only if it moves from the innovation phase into the day-to-day of the efficient organization.

Thumbnail photo for Designing Connected Health Products People Love

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Designing Connected Health Products People Love


Connected health products hold tremendous promise. But, creating compelling products requires understanding both their promise and peril.

Thumbnail photo for Equifax Data Breach, Credit Freezes, and Beholden Design

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Equifax Data Breach, Credit Freezes, and Beholden Design


Indifferent design is bad design. When your company is in crisis, practicing good design is key.

Thumbnail photo for Legitimizing Design Thinking in Large Organizations

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Legitimizing Design Thinking in Large Organizations


Help to create a culture of innovation in your organization and inspire your team with a new way of thinking.

Thumbnail photo for Designing Breakaway Customer Experiences

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Designing Breakaway Customer Experiences


Reflecting on our time at this year’s Forrester CXNYC and the future of customer experience

Thumbnail photo for Crafting a Chatbot People Will Use: Part 2

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Crafting a Chatbot People Will Use: Part 2


What makes chatbots weird? Let’s break it down.

Thumbnail photo for Crafting a Chatbot People Will Use: Part 1

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Crafting a Chatbot People Will Use: Part 1


What makes chatbots weird? Let’s break it down.

Thumbnail photo for Eight Elite Reasons Why You Should Check Out Forrester CXNYC

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Eight Elite Reasons Why You Should Check Out Forrester CXNYC


Join us for an event that will help you take customer experience to the next level in your organization.

Thumbnail photo for Building Unique Customer Experiences: Treat Culture as a Design Constraint

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Building Unique Customer Experiences: Treat Culture as a Design Constraint


Treating your corporate culture as a design constraint will increase the chances of success with CX initiatives.

Thumbnail photo for Batch Create Symbols: A Useful plugin for Sketch

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Batch Create Symbols: A Useful plugin for Sketch


A plugin to speed up the process when having to a create a bunch of symbols at once.

Thumbnail photo for Three Ways to Win with Onboarding

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Three Ways to Win with Onboarding


Grab your users by the emotions before you can reach them with facts or features. Three ways to apply neuromarketing principles to onboarding.

Thumbnail photo for Designing and Engineering Better Teams to Build Better Products

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Designing and Engineering Better Teams to Build Better Products


Let’s All Be Awesome Together.

Thumbnail photo for Make Your Next Redesign Your Last

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Make Your Next Redesign Your Last


By keeping a team focused on iterative cycles of research and design, companies can minimize the need for large-scale redesign projects.

Thumbnail photo for Design Assets, Version Control, and You

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Design Assets, Version Control, and You


An overview of the available tools for design teams to keep their files versioned and in sync.

Thumbnail photo for Zeplin, Sketch Measure, and InVision Inspect

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Zeplin, Sketch Measure, and InVision Inspect


Comparing design spec tools for UI development.

Thumbnail photo for A Workflow for Creating Assets with Photoshop’s Generator

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A Workflow for Creating Assets with Photoshop’s Generator


Guide for producing complex UI image assets in real-time with Adobe Photoshop’s Generator that will save hours of tedious work.

Thumbnail photo for How to Get Your Organization to Buy-In on Styleguides

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How to Get Your Organization to Buy-In on Styleguides


Styleguides are an important asset for design and development teams. Learn why they’re more than just a “nice to have.”

Thumbnail photo for Thirteen Key Insights from UX STRAT Conference

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Thirteen Key Insights from UX STRAT Conference


We captured the best movements, take-aways and tidbits from the UX STRAT Conference.

Thumbnail photo for The Spectrum of Digital Design Skills

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The Spectrum of Digital Design Skills


A simple framework for matching project requirements with the right designer.

Thumbnail photo for Design First Thinking in Large Organizations

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Design First Thinking in Large Organizations


Break the monolithic thinking to solving problems and move to a solution based approach.

Thumbnail photo for Seven Valuable Reasons Why You Should Attend UX STRAT

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Seven Valuable Reasons Why You Should Attend UX STRAT


Join us for an event that will help you take experience design to the next level in your organization.

Thumbnail photo for What is Service Design?

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What is Service Design?


A guide to understanding the role service design has in your organization.

Thumbnail photo for What is Design Thinking?

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What is Design Thinking?


Design thinking is no longer simply a product development approach.

Thumbnail photo for Jobs To Be Done: Improving Upon Personas and User Stories

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Jobs To Be Done: Improving Upon Personas and User Stories


Better customer insights are possible when you use the "Jobs To Be Done" framework.

Thumbnail photo for Designing Simple Navigation Systems for Large Sites

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Designing Simple Navigation Systems for Large Sites


Simple navigation systems are like a sailor’s north star, providing direction amidst an otherwise overwhelming sea of information.

Thumbnail photo for Organizational Buy-In on Responsive Design

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Organizational Buy-In on Responsive Design


A lot of nuance comes with a Responsive redesign. Here's how to get your organization pointed in the right direction.

Thumbnail photo for Modular CSS / Atomic Design in the Enterprise

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Modular CSS / Atomic Design in the Enterprise


The shift from designing and building full screens to reusable components has begun, and it's not just for small startups looking to be nimble and quick.

Thumbnail photo for Five Key Ingredients in Successful Mobile Projects

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Five Key Ingredients in Successful Mobile Projects


It’s not enough to simply exist in the mobile space. You must create mobile products that captivate your customers and keep them coming back.

Thumbnail photo for Creating Effective Mobile Experiences

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Creating Effective Mobile Experiences


Writing mobile apps is easier than ever, but enterprises need to prioritize design and UX if they want to impress their audience.

Thumbnail photo for 220 Screens: How to Stay Organized with Your Designs

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220 Screens: How to Stay Organized with Your Designs


On an enterprise project your design can unravel with each new screen - here's how to keep it. clean!

Thumbnail photo for How to Use Sketch to Draw Sequence Diagrams

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How to Use Sketch to Draw Sequence Diagrams


Visual design tools aren't just for visual designers. Here's a technique for shedding light on system designs with Sketch.

Thumbnail photo for Sketching for UX Designers [Infographic]

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Sketching for UX Designers [Infographic]


A beginners guide on various sketching methods and techniques for designing digital interfaces and experiences.

Thumbnail photo for Understanding Your Customers

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Understanding Your Customers


Research, empathy, and understanding. Three basic principles that make up the beginnings of a well executed design process.

Thumbnail photo for Planning for Design

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Planning for Design


Establishing an environment and program for delivering design projects.

Thumbnail photo for What is Design?

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What is Design?


Design is the use of deliberate practices to create artifacts that fit a given task and context.

Thumbnail photo for The Forgotten Five: Common Design Omissions that Wreck UX

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The Forgotten Five: Common Design Omissions that Wreck UX


While seemingly small, these frequently forgotten design considerations have huge impact on user experience.

Thumbnail photo for Finding the Inconspicuous Answer (Part 2 of 2)

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Finding the Inconspicuous Answer (Part 2 of 2)


Design challenges that arise during implementation are different than those presented by the blank canvas of a new project, but just as important.

Thumbnail photo for Finding the Inconspicuous Answer (Part 1 of 2)

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Finding the Inconspicuous Answer (Part 1 of 2)


The inconspicuous answer is the graceful solution when the current element isn’t working, but the first proposed fix is too heavy-handed.

Thumbnail photo for Switching and Jobs to Be Done: Discovering Why People Really Hire Products

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Switching and Jobs to Be Done: Discovering Why People Really Hire Products


My key takeaways for conducting successful customer interviews to uncover why folks hire and fire products and services.

Thumbnail photo for Rapid Product Design in the Real World With #JTBD

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Rapid Product Design in the Real World With #JTBD


The persona is the villain in this story. It clouds us from discovering the true needs of your customers.

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