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7 Valuable Reasons Why You Should Attend UX STRAT August 30, 2016

7 Valuable Reasons Why You Should Attend UX STRAT

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Written by

Clark Van Der Beken

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UX STRAT is a two-day conference Sept. 15 and 16 that brings together professionals from user experience, customer experience, and product and service design disciplines to discuss new trends, network, and learn from one another. Want to learn more? View the conference program and register here!

More than 200 UX enthusiasts will arrive in Providence, RI for the annual UX STRAT conference taking place for the first time in the Northeast. The two-day conference focuses on the latest trends in strategic experience planning and design, and is filled with valuable new ideas that attendees can bring back to their organizations. Experts will talk on topics ranging from design research to ways to structure teams to enable project success.

Cantina is a proud sponsor of UX STRAT and we want to offer a few reasons to join us and attend:

1. Plenty of top-notch speakers from companies shaping the future of design.

Only at UX STRAT can you hear from Ben Babcock, Director of Design Research at, about how to use data to develop amazing products; Ha Phan, Principal UX Designer at GoPro, about using design experiments as a springboard to strategy; and Sean Rhodes, Creative Director at Frog Design, on strategies for disruptive future states and behaviors. We’ve also heard from past conference-goers that many speakers stick around to answer questions or just chat.

2. Excellent preconference workshops to sharpen your skills.

Pick from six different workshops taught by people with serious street cred. Our recommendation: Design Thinking and Agile: Improving the User Experience facilitated by Vera Rhoads, Senior UX Manager at IBM, will likely be a big hit.

3. The program format is all about you.

No need to decide between two of your favorite speakers. UX STRAT’s single track format is similar to a professional network rather than a typical passive lecture. And don’t worry, plenty of time has been left for networking between sessions.

4. Desire to grow professionally.

Because the conference is tailored for folks in the design field, you’re bound to meet new and interesting people. We suggest trying to meet at least five people to add to your network. You never know where your next job, deal or project will come from!

5. You could win an Amazon Echo!

That’s right! As a sponsor, Cantina will be giving away an Amazon Echo to one lucky attendee. To enter, just stop by Cantina’s table during the conference and talk to our Cantina team about a project you’re working on, a speaker you’ve enjoyed, or anything else on your mind.

6. Experience picturesque Providence, RI.

UX STRAT is going to be a great conference on its own, but what makes it even better is that it’s right in downtown Providence. A walk outside the Providence Biltmore hotel (location of the conference) and you’ll see dozens of local shops, art galleries, and restaurants. Explore at the end of the first day or go for a quick walk around the block during a coffee break. This is also a perfect place for you and your new friends from the conference and go out for dinner or drinks.

7. Come meet Cantina!

If you do plan to attend UX STRAT, come find us at the Cantina table. We’ll be giving away an Amazon Echo, so there is no reason not to stop by and say hi!


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