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8 Elite Reasons Why You Should Check Out Forrester CXNYC June 5, 2017

8 Elite Reasons Why You Should Check Out Forrester CXNYC

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Written by

Clark Van Der Beken

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Forrester CXNYC 2017 is a two-day conference June 20-21 (with optional programming June 19) that brings together user experience, customer experience, and service design leaders to discuss new trends, network, and learn from one another. Want to learn more? View the conference agenda!

Hundreds of CX professionals will head to the Big Apple for the Forrester CXNYC at the New York Hilton Midtown. The two-day conference will focus on the latest trends in utilizing customer experience to not just create stellar experiences, but to deliver growth drivers…and even new revenue streams. Experts from across the country will discuss topics ranging from the future of artificial intelligence (check out the optional first-day agenda), to Forrester’s latest theories regarding ‘Breakaway CX’ to help professionals plan, design, and manage experiences that create real business impact, and keep CX leaders at the forefront.

You’ll even hear from us at Cantina, a proud sponsor of Forrester CXNYC. Here’s a few other reasons you should to register today:

1. Top-Notch speakers from companies shaping the future of CX.

Hear from the likes of John Padgett, Chief Experience & Innovation Officer of Carnival Corporation as he reveals how Carnival will be the first cruise line to offer a device that personalizes the onboard experience for every individual passenger. J.P. Gownder, VP and Principal Analyst of Forrester, will be on hand to discuss building experiences in VR, AR, and MR, in a meaningful, hype-free way. Another VP and Principal Analyst of Forrester, Frank Gillett, will speak on how IoT data can enhance customer journey mapping. Many speakers usually stick around to answer questions or even chat with the audience.

2. Excellent pre-forum workshops to get the juices flowing.

We’ve already mentioned the optional programming on June 19, but did we mention the VIP Networking Reception to follow? Choose from four optional workshops to get yourself in the zone before dinner, and the forum to follow. Our recommendation: Upgrade Your Personalization Program and Engagement Strategy hosted by Ted Schadler, VP and Principal Analyst, and Jennifer Wise, Senior Analyst, both from Forrester.

3. Your desire to grow professionally

The forum will gather the country’s leaders in CX all in one place. The programming is tailor-made for anyone with an interest in the field, so you’re bound to meet new and interesting people. We suggest trying to meet at least five people to add to your network. You never know where your next job, deal or project will come from!

4. Win an Amazon Echo, courtesy of Cantina.

That’s right! As a sponsor, Cantina will be giving away an Amazon Echo to one lucky attendee; and the way to win couldn’t be easier. To enter the contest, simply stop by Cantina’s booth during the forum and talk to our team about a project you’re working on, a speaker that really piqued your interest, or anything else on your mind, really.

5. Learn how to establish success in CX programs.

With Forrester’s cutting-edge knowledge and world-class speaker lineup, any professionals with holes in their game should be ready for battle after CXNYC.

6. Join us for lunch, and check out our latest work.

The Cantina team will be showcasing its award-winning work with Link AKC at the June 21 VIP Networking lunch. This session is by invitation only. To submit a request to be considered to attend, please email

7. Get a leg up on how to build customer journeys.

Mapping workshops. New research. Case studies. Oh my! You name it, Forrester CXNYC’s got it regarding customer journeys. Their extensive research and speaker lineup will cover every aspect customer journey building, and what you can do with the data gathered through the process.


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