“Innovation” is an intriguing word. It has found its place in common vernacular among many industries, including technology, where I’ve seen it used to describe a vast array of products, solutions, methodologies and organizations.

I spoke with nearly 200 people in Austin, TX during South By Southwest (SXSW) in pursuit of gaining new perspective on the word “innovation”. This piece captures many of the key insights, themes and surprises I found along the way in speaking with a diverse group of people working across a variety of industries.

Take a listen!