JOOQ is a code generation and SQL data access library for Java that provides all the benefits of ORMs without the impedance mismatch.

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Design challenges that arise during implementation are different than those presented by the blank canvas of a new project, but just as important.

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The hidden answer is the graceful solution when the current element isn't working, but the first proposed fix is too heavy-handed.

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Three key considerations for good experience design.

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Using the Jobs To Be Done framework to uncover why people switch.

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