Breakthrough eCommerce Results
We helped Avid to design, build, and validate an improved e-commerce experience that delivered a 40% increase in online revenue.
We first discussed Avid’s short-term and long-term goals for this project and discerned the scope of the issues in a day. We generated design hypotheses to map design ideas to quantifiable outcomes.
We searched for parallel solutions to the task at hand. Reviewing existing ideas, comparing them to best practices and inspirational work from other industries or markets. We began to sketch ideas and create Avid’s custom design solutions.
We critiqued and prioritized ideas to inform design flow and prototyping functionality.
Based on discoveries and findings during the sprint, Cantina’s team set to work crafting a working prototype using Sketch and InVision.
We put the prototype in front of Avid customers for testing. Based on feedback from those interviews, and the blessing of Avid’s team, we set to work on implementing the new design.
If you are interested in learning more about this engagement or how Cantina can help you with a project contact us today. We'd love to help.