Cantina Consulting made a resounding return to this year’s W3 Awards, winning, for the second time, Best Mobile App in the Health and Wellness category for its innovative work on the EYE-SYNC platform for SyncThink. SyncThink is an FDA-approved software platform designed to evaluate brain injury in athletes using VR technology and digital eye tracking. In 2017, Cantina won the same award for its partnership with the American Kennel Club on a mobile experience for a new smart connected dog collar.
Cantina took home a second Silver award for Best Mobile Features in the Experimental and Innovation category for SyncThink, as well.
Virtual Reality for Medical Innovation
An FDA approved, VR-based concussion detection technology used by the U.S. military and professional sports teams.
The W3 Awards celebrate digital excellence by honoring outstanding websites, web marketing, video, mobile sites/apps and social content created by some of the best interactive agencies, designers and creators. It levels the playing field by allowing small firms the same likelihood to win as Fortune 500 companies and international agencies. Entries are judged on creativity, usability, navigation, functionality, visual design and ease of use.
When it comes to the connected health space, we have invested in discovering innovative ways new products will create opportunities to help improve people’s lives.” - George White, Chief Innovation Officer at Cantina
“We strive to be at the cutting edge in whichever industry we do work in,” said George White, Chief Innovation Office at Cantina. “When it comes to the connected health space, we have invested in discovering innovative ways new products will create opportunities to help improve people’s lives.”
SyncThink’s EYE-SYNC technology consists of a wireless VR goggle platform with built-in eye trackers. On the screen, the user sees a small red dot moving in a circle. A healthy person easily tracks the dot by accurately predicting how it will move. When a brain injury or concussion has occurred, however, that ability is often lost, and the user’s eyes will not accurately predict or synchronize with the moving dot, leading to erratic eye movements. SyncThink is a fast, reliable and mobile solution that provides objective data to help medical professionals make better decisions about treatment.