Our research with long-time attendees identified that the app had to have two primary goals. The first was to inform the public who was performing days leading up to the festival. The second was real-time performance updates that could be managed by the festival team.
We agreed that to do this, the schedule had to be the primary view when opening the app, making less work for the user. We perfected it by integrating the device's time capability to display performance times as they were happening rather than having to scroll. The app became an intelligent aid to reflect life at the festival.
Less time checking the schedule means more time enjoying the music. The app helped festival-goers get to their favorite performer faster and plan ahead. The app was opened 60,000 times over three days, making the case that a schedule-first approach resulted in major gains in efficiency, decreased task time, and increase user happiness.
