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Helping Bamboo Rose grow its platform by designing a comprehensive messaging prototype.

Overview


The rise of fast-fashion retailers like H&M, Primark and Zara has flipped the retail model, forcing brands to make quicker decisions, collaborate from anywhere and deliver on consumer trends. Bamboo Rose is the leading multi-enterprise product and supply chain platform that connects the retail community and helps retailers and suppliers bring great products to market faster, more efficiently, and at higher margins.

IN THIS CASE STUDY

  1. Product Strategy Better Team Collaboration
  2. Customer Journey Show & Tell
  3. Exceeding Expectations Delivering Value for Bamboo Rose

Group

Cantina introduced the Design Sprint framework to business, technology and design leaders at Bamboo Rose to quickly understand the problems they were trying to solve with a real-time project communication concept. The collaborative sessions yielded great ideas from the whole team, and the resulting prototype was tested, refined and brought into development.

Ian Cox, Executive Vice President, Services
Cantina
iPhone screenshot of the Bamboo Rose app

Better Team Collaboration


Bamboo Rose asked Cantina to devise a strategy to realize a sophisticated, comprehensive messaging capability to improve its existing platform and live up to the demands of buyers and suppliers who are frequently collaborating in the field. Our goal was to design an approach that was both immediately familiar and could vastly improve their customers’ ability to collaborate. By keeping them within the BR platform and providing mechanisms to capture the often complex contexts of their shared workflows, our solution aimed to replace many of the out-of-system interactions that users had come to rely on to get their work done.

We began by understanding the intricate nature of Bamboo Rose’s business and the role it plays in the fashion world. Using journey mapping, we plotted the way retail products, like apparel and home furnishings, make their way from idea to storefront. This work helped us to better grasp the nuances of Bamboo Rose’s value in helping brands develop big ideas between retailers, buyers, and suppliers. We expanded our research to consider best practices from highly-regarded communication platforms like Salesforce, Basecamp, Pinterest, and Slack.

20 %

Less time in meetings

40 %

Faster delivery of products to market

30 %

Establish new markets more efficiently

Show & Tell


Working together with the Bamboo Rose product team, we facilitated a “show and tell” workshop that highlighted the best features from other platforms and described how similar features could fit into the workflows of Bamboo Rose’s customers. Building on our research, we storyboarded the different customer scenarios and product features we wanted to include:

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Scenario #1

A buyer creates a collection of photos she has taken at a recent fashion tradeshow event. She is working with her team to research ideas for next season’s product line. She then shares that collection with her team. They can then collaboratively edit, add to, comment on and offer feedback on the items in the collection.

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Scenario #2

One of the buyers remembers that he saw items from other suppliers that would complement the collection. He creates new messages to the suppliers and attaches a few items from the collection for context.

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Scenario #3

The suppliers receive the message and create individual collections from their own catalogs that they send back to the supplier. These collections can then be reviewed by the buyer and his team.

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Scenario #4

Items from other suppliers are added to the original collection. The buyer is eager to start sourcing samples of the items in the collection. He adds his boss to the conversation with a private message so he now has the entire background of how the team created the collection and is empowered to make better decisions about the sample-ordering process.

These scenarios were fully developed to include functionality and design interaction. With the client in the room, we were able to create a continuous feedback loop that helped to rapidly iterate on our ideas and accelerate validation. Once all the customer scenarios had been approved, prototypes were constructed to illustrate the design and screen flows being recommended for development.

Woman holding phone

Delivering Value for Bamboo Rose


Bamboo Rose’s mission is to make retail better through its digital B2B marketplace in a number of ways: make collaboration and decision-making processes easier and find the hottest fashion trends more quickly. By staying on the cutting edge of how trade engines function with top-notch technology and sound strategy, the company had a clear goal for its marketplace. By aligning our efforts with the BR team, we were able to follow the team’s vision and deliver value for BR’s customers.

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