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A leader in higher education engaged Cantina to help it optimize the value of critical touchpoints along the student journey and to create a better overall experience for students.


Our client, a global education organization, connects international students from around the world with universities in the U.S. It helps to guide and support students to find the best programs to fit their academic needs and ambitions.

The leadership team of this organization engaged Cantina to help it examine the student journey and experience from an outside-in perspective in order to identify opportunity areas for improvement, innovation, and growth as part of their strategic planning efforts.

Cantina worked closely with the leadership team to define goals for the project, and then used its expertise in customer research, experience strategy, and service design to develop a plan and framework for capturing insights across the student journey to help shape and inform the client’s strategic priorities and future service blueprint.

Through an iterative and highly collaborative process - involving user research, persona / archetyping, journey mapping, future state service blueprinting, and KPI analysis - Cantina and the client defined a clear path forward to improve the student experience, streamline enrollment, and optimize the value of key touchpoints along the student journey.

Journey map mockup

The client applauded Cantina’s work for uncovering critical blind spots and helping it to see opportunities where they hadn’t previously seen them. Cantina’s work is helping to shape the client’s future service blueprint and strategic priorities.

Due to client confidentiality, the specific details of this project cannot be shared.

If you are interested in learning more about Cantina's Customer Research, Experience Strategy & Service Design Practice please contact us. We'd love to hear from you.

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