Hi, I'm Shaun. I’ve worked as a designer, educator, marketer, and strategist for over 20 years. As Vice President of Service Design at Cantina, I work with clients to create useful and compelling services, experiences, and interactions that engage through the alignment of research, strategy, and user experience.
The bulk of my experience is in the academic space. At Simmons College, I built and led an digital and design team that oversaw the university’s online presence, including design, social media, multimedia production, online advertising, and email marketing efforts. The marketing website we produced received a Gold Award from the Council for the Advancement and Support of Education (CASE). At Berklee College of Music, I led strategic engagements, helping to create a new undergrad admissions web experience that drove increases in enrollment. At California State University East Bay, I served as team strategist and lead designer for web, brand and recruiting properties.
Prior to Cantina, I was Chief Design Officer at Story+Structure and helped to transform the firm to a human-centered design consultancy. I worked with clients to identify and design compelling experiences and drive customer engagement.
Aside from being passionate about strategy and service design, I enjoy sharing my knowledge and experiences through various speaking engagements. I’ve spoken about service design, customer experience through digital transformation, the power of design thinking, and human-centered design methodologies, among other topics. I‘m also a contributing writer for the Service Design Network where I recently shared my perspective on service design and governance.
HTML/CSS, various CMSs, and marketing automation.
Service design, design thinking, strategic marketing, brand strategy, and marketing communications.
“There is a theory which states that if ever anyone discovers exactly what the Universe is for and why it is here, it will instantly disappear and be replaced by something even more bizarre and inexplicable. There is another theory which states that this has already happened.” ― Douglas Adams
Other Fun Facts:
Enjoying nature and reading are two of my favorite pastimes. My educational background helped influence my interests in landscape architecture, urban design, painting, ceramics and history.
B.Ph., Interdisciplinary Studies - Miami University
M.A., History - American University