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Sam Moore

Sam brings a strong creative process to interactive design at Cantina and is passionate about finding simple solutions to complex digital problems. With a knack for keeping the big picture in view, Sam’s work emphasizes clean typography and a focus on usability. A strong collaborator, he works with developers, writers, and project stakeholders to define digital requirements and ensure messages are communicated with energy and effectiveness. A broad background in visual design and user experience includes work for small and medium sized technology companies, as well as established brands like Hewlett-Packard and VMware. Sam holds a Bachelor of Fine Arts in Graphic Design and a minor in Business Administration from Colby-Sawyer College. When he’s not crafting delightful digital experiences, he enjoys hiking in the white mountains, reading and writing, and making pure maple syrup at his family’s farm in New Hampshire.

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Five Simple Tips for Planning a Successful Workshop

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A well-planned workshop will build energy around a new idea and provide a common starting point from which to build for the future.

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Front Conference Recap 2017

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Digital Products and Design Highlights from Salt Lake City.

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Make Your Next Redesign Your Last

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By keeping a team focused on iterative cycles of research and design, companies can minimize the need for large-scale redesign projects.

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Zeplin, Sketch Measure, and InVision Inspect

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Comparing Design Spec Tools for UI Development

Thumbnail photo for Bridging the Gap Between Design & Front-end Architecture

Bridging the Gap Between Design & Front-end Architecture

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A conversation among consultants on Brad Frost's article on CSS Architecture for Design Systems.

Thumbnail photo for The Spectrum of Digital Design Skills

The Spectrum of Digital Design Skills

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A simple framework for matching project requirements with the right designer.

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Designing Simple Navigation Systems for Large Sites

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Simple navigation systems are like a sailor’s north star, providing direction amidst an otherwise overwhelming sea of information.

Thumbnail photo for The Forgotten Five: Common Design Omissions that Wreck UX

The Forgotten Five: Common Design Omissions that Wreck UX

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While seemingly small, these frequently forgotten design considerations have huge impact on user experience.

Thumbnail photo for Finding the Inconspicuous Answer (Part 2 of 2)

Finding the Inconspicuous Answer (Part 2 of 2)

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Design challenges that arise during implementation are different than those presented by the blank canvas of a new project, but just as important.

Thumbnail photo for Finding the Inconspicuous Answer (Part 1 of 2)

Finding the Inconspicuous Answer (Part 1 of 2)

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The inconspicuous answer is the graceful solution when the current element isn’t working, but the first proposed fix is too heavy-handed.