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Sam Moore

Principal Designer


Hi, I’m Sam. I have more than ten years of experience as a designer, writer, and systems thinker with a passion for smart technology solutions. I’ve been fortunate to work with a wide array of companies, from tech industry titans to nimble startups spanning high-tech, education, financial services, healthcare and other industries. At Cantina I’ve done work for organizations including Pearson, Avid, PC Connection, Epsilon, and Navisite. As a Principal Designer, I focus on bringing order and aesthetics to the experience of digital tools, mobile apps, and user interfaces.

I write regularly about effective design process, UI patterns, and digital design tools. In 2017, my piece “Practical User Research: Creating a Culture of Learning in Large Organizations” was published on A List Apart, a website that explores the design, development, and meaning of web content, with a special focus on web standards and best practices.

Favorite Quote

You’re the same today as you’ll be in five years, except for the people you meet and the books you read.

Other Fun Facts

I’m proud to say that I’ve hiked all 48 of New Hampshire’s 4,000-foot mountains. I’m also a conservation advocate with an interest in renewable energy.


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