Summary
Hi, I'm Sam. As CSO at Cantina, my job is to create strategic alliances with Cantina’s clients and partners, while also managing Cantina's sales operations and strategy. For over 22 years, I’ve worked with software and technology companies as a revenue generator, account manager, and digital strategist. My passion is helping businesses grow through innovation; something Cantina does quite often. My career has allowed me to cross paths with Fortune 500 companies and emerging startups. A few examples include Aetna, LabCorp, Bose, Elsevier, Pearson, The New England Patriots, LEGO, Cannondale, ABInBev, Oppenheimer Funds, SyncThink, and Toast.
I’m also actively involved in the tech and marketing communities as a speaker at events like Macworld | iWorld, CMJ Marathon and Canadian Music Week’s Digital Media Summit. I write about trends in emerging tech for the health and IoT industry through Cantina’s blog.
Favorite Quote
It always seems impossible until it's done.
Other Fun Facts
As a longtime bandleader, musician and songwriter, I have had the great honor of sharing the stage with artists such as Crosby, Stills & Nash, ZZ Top, and The Yardbirds. Producing and playing music has always been a passion of mine. I am also a certified Audio Engineer from Boston University College of Communications.