Hi, I’m Pavithra. As a Principal Designer at Cantina, I bring over a decade of experience in a variety of roles spanning several industries (retail, health & wellness, finance, robotics, and aerospace) where human-centered design, UX and content strategy has become increasingly vital to securing customer loyalty.
Before joining Cantina, I worked at Wolverine Worldwide where I designed and developed digital designs and content strategies for several shoe brands such as Sperry, Saucony, Stride Rite, Keds, and Merrell. In 2016, I led the digital rebranding of StrideRite.com by collaborating with cross-functional teams to translate business initiatives and goals into impactful and effective design solutions.
"You cannot discover new oceans unless you have the courage to lose sight of the shore." André Gide
Areas of Expertise & Interest
UX Design, Visual Design, Interaction Design, Product Design, E-Commerce, Omni-Channel Content Strategy (Web, email marketing, social, in-store, etc.), Animation, Photo and Video Art Direction, and Branding
Other Fun Facts:
I was a competitive ballroom dancer in college and graduate school.
B.S., Computer Science & Vocal Performance - Iowa State University
Master of Music, Vocal Performance - The Boston Conservatory