Hi, I’m Pavithra. As a Principal Designer at Cantina, I bring over a decade of experience in a variety of roles spanning several industries (retail, health & wellness, finance, robotics, and aerospace) where human-centered design, UX and content strategy has become increasingly vital to securing customer loyalty.
Before joining Cantina, I worked at Wolverine Worldwide where I designed and developed digital designs and content strategies for several shoe brands such as Sperry, Saucony, Stride Rite, Keds, and Merrell. In 2016, I led the digital rebranding of StrideRite.com by collaborating with cross-functional teams to translate business initiatives and goals into impactful and effective design solutions.
You cannot discover new oceans unless you have the courage to lose sight of the shore.
Other Fun Facts
I was a competitive ballroom dancer in college and graduate school.
ARTICLES BY Pavithra
Translation of Nielsen’s Heuristics from 2D to 3D Virtual Reality
To help designers adapt their existing knowledge and abilities for emerging VR and 3D mediums, this article anchors the transition in a UX stronghold—Nielsen’s 10 Heuristics.