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Pavithra Counsell

Principal Designer


Hi, I’m Pavithra. As a Principal Designer at Cantina, I bring over a decade of experience in a variety of roles spanning several industries (retail, health & wellness, finance, robotics, and aerospace) where human-centered design, UX and content strategy has become increasingly vital to securing customer loyalty.

Before joining Cantina, I worked at Wolverine Worldwide where I designed and developed digital designs and content strategies for several shoe brands such as Sperry, Saucony, Stride Rite, Keds, and Merrell. In 2016, I led the digital rebranding of by collaborating with cross-functional teams to translate business initiatives and goals into impactful and effective design solutions.

Favorite Quote

You cannot discover new oceans unless you have the courage to lose sight of the shore.

André Gide

Other Fun Facts

I was a competitive ballroom dancer in college and graduate school.

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