Hi, I'm Katrina. As an Experience Designer at Cantina, I work to create and optimize customer interactions with digital products and services across a wide range of industries. Within my work, I look for opportunities to orchestrate seamless relationships between touchpoints and to create memorable and valuable experiences for the businesses we work with. I love tackling challenges that exist at the intersection of visual design and interdisciplinary, strategic design thinking. Previously, as an Interior Designer at Gensler and then as a Service Designer at Cantina, I’ve worked on a wide variety of projects to create beautiful and effective solutions and where appropriate, addressed data privacy and security - thinking critically about the implications of design decisions on society and our technological ecosystem.
I grew up in a family of industrial designers and engineers for whom creative problem-solving was expected. This mindset, along with my own professional background in spatial design and design strategy, has helped me to always apply a holistic lens to creative challenges. After studying the design of the built environment at Cornell University, I began my professional career in the architecture industry. The varied exposure I've had at the macro-scale of architecture, the human-scale of product, and the micro-scale of graphics and interfaces, has informed my perspective on the influences of well-designed digital products in users’ lives.
At Cantina, I’ve had the opportunity to design our first internally-developed mobile application, called the Experience Strategy Cards app, as well as grapple with important issues such as Election Security within our Data Privacy Working Group. Over the last several years, I've also contributed to a book (published online) called ‘The Maker Program Starter Kit’ at Autodesk, and participated in Design Museum Boston and OpenIDEO challenges with my colleagues.
Outside of my direct professional role, I am a passionate advocate for design solutions and communication strategies surrounding environmental sustainability. I believe that the Systems Thinking approach we apply in a service design and experience strategy practice can teach us valuable lessons about tackling this issue, one of the most existential threats we face today.
On the weekends I like to engage with the greater Boston design community through events and get outdoors to go skiing or rock climbing. In and out of work I find myself thinking about this quote a lot: "Do not surround yourself with anything that you do not know to be useful or believe to be beautiful." To me it’s a reminder that great design is that union and I want people to feel that in my work.
Fight for the things that you care about, but do it in a way that will lead others to join you.
Other Fun Facts
The first original design I ever created was a redesign of the 5-Day weather forecast graphics that were broadcast to our local access television station from our high school. I have been a meteorology nerd ever since.
ARTICLES BY Katrina
Mobile & Web
Reflections on the Iowa Caucus Voting App and Public Awareness in 2020
A conversation with Cantina’s Data Privacy and Security Working Group on why security is important in our personal and public lives.
What an OpenIDEO Challenge Taught Us About the Power of Collaboration
Cybersecurity visuals are often misleading. OpenIDEO’s innovation contest gave Cantinistas the chance to better convey issues surrounding data tracking.
Choosing the Right Design Tool to Build your Journey Map
How to choose the right digital tools to bring your customer journey maps to life.