Hi, I'm Katrina. As a Researcher & Design Strategist at Cantina, I work to understand and optimize customer experiences across a wide range of industries. As part of our strategy team, I look for opportunities to orchestrate seamless relationships between touchpoints and to create memorable and valuable experiences for the businesses we work with.
I grew up in a family of industrial designers and engineers for whom creative problem-solving was expected. This mindset, along with my own professional background in spatial design and design strategy, has helped me to always apply a holistic lens to creative challenges. After studying the design of the built environment at Cornell University, I began my professional career in the architecture industry. My combined interests in both the physical and digital environment drew me to pursue a role in which I could truly utilize systems thinking in each project; I was immediately drawn to Service Design. The varied exposure I've had at the macro-scale of architecture, the human-scale of product, and the micro-scale of graphics and interfaces, has informed my perspective on the influences of well-designed services in users’ lives.
Before joining Cantina, I worked as an Interior Designer for Gensler, where I specialized in the design of professional services firms and science and technology organizations. During my time at Gensler, I honed my visual design skills by creating concept diagrams, schematic plans, and BIM (Building Information Modeling) models for clients. Over the last several years, I've also contributed to a book (published online) called “The Maker Program Starter Kit” at Autodesk, and participated in Design Museum Boston and OpenIDEO challenges with my colleagues.
Outside of my direct professional role, I am a passionate advocate for design solutions and communication strategies surrounding environmental sustainability. I believe that the Systems Thinking approach we apply in a service design and experience strategy practice can teach us valuable lessons about tackling this issue, one of the most existential threats we face today.
Areas of Expertise & Interest:
Service Design, Spatial Design, Sustainable Design, 3D Modeling, Strategic Consulting, 2D Graphics & Visualizations.
“Not that the story need be long, but it will take a long while to make it short.” ― Henry David Thoreau, Letters to Various Persons (1857)
Other Fun Facts:
My first experience with digital design was redesigning the 5-Day weather forecast graphics that were broadcast to our local access television station from our high school. I have been a meteorology nerd ever since.
B.S., Design & Environmental Analysis - Cornell University