Clark Van Der Beken
Vice President, Marketing
I didn’t know it at the time, but my affection for technology started back in 2013 after working on a software platform that combined personalization and the internet of things. It helped people keep their phones in their pockets so they could focus on real-world experiences. Life, after all, wasn’t meant to be seen through a photo filter. As more projects went by, a new relationship with technology formed. I saw first-hand that something special happens when innovative technology collides with exceptional customer experiences. Seeing the potential of this interaction, I joined Cantina to have a greater impact on opening doors for organizations to prototype with connected environments and emerging technologies like AR, VR, and machine learning.
As the Vice President of Marketing, I'm tasked with promoting the company’s experience in strategy, design, and development through new and proven marketing channels, tailoring a unique marketing and brand positioning strategy in an ever-crowded tech sector. I do that by building a high performing marketing strategy, function, and team across digital channels from content, email, and event marketing to paid search, SEO, social, web optimization, and video. I'm a champion of an agile, data-driven approach to marketing to measure the impact of demand gen activities and improve programs over time with better results.
Over the 10+ years of my career, I’ve been fortunate enough to produce campaigns for some of the biggest brands in the world including, Pfizer, Facebook, Chipotle, News Corp, 47 Brand, and New Hampshire Tourism.
A person who is terrified is a person who has not yet given up.
Other Fun Facts
I’m one of only 42,926 people named Clark in the U.S., and to the shock of my parents (and doctor), I came into this world sleeping. I recently took up a new hobby: photography and even had a few of my photos featured on Unsplash. I also love to travel (my favorite country is Iceland) and spending summers on Lake Winnipesaukee.
ARTICLES BY Clark
Taking a Gamble on Reopening Vegas in the Midst of COVID
In this Coffee Chat we discuss how Caesars Entertainment leveraged digital platforms and touchpoints to overcome the operational challenges of reopening.
EstateSpace Works with Cantina to Create Innovative FinTech App
FinTech startup EstateSpace helps families inventory and manage their physical assets.
Mobile & Web
Designing for Laughter: Can We Build an App for Local Comedy?
Wendy Schiller immersed herself in Boston’s comedy scene to see if she could improve how comedians get to know each other, and promote themselves online.
The 10 Blog Posts That Mattered in 2019
A list of articles that proved most popular with our readers in 2019.
Mobile & Web
NormaTec Debuts Best-in-Class Mobile Experience for Customers
Debuting an innovative mobile experience for PULSE 2.0 and PULSE PRO 2.0 Recovery Systems.
Mobile & Web
Taking the Pulse on Connected Health Adoption Worldwide
Adoption in the U.S. continues to grow but how does it compare in other countries?
Mobile & Web
Coming Out at Work: Bravery Doesn't Come Easy
Coming out at work is not a one-time event in the lives of LGBTQ individuals and these six stories tell us why.
Optimizing Service Design with Effective Design Partnerships
How teams can work together to create design partnerships to ensure ongoing success.
Empowering Diabetic Patients to Better Manage Their Care
Designing an user-friendly and diabetes specific nutritional app.
Cantina Announces New Office Space in Downtown Boston to Support Growth
New office will include co-working spaces for clients and build out of a Maker Space and mix reality lab.
Improving the Travel Experience for 224 Million Passengers
Designing an app to make air travel less terrible.
Prototyping for Physical & Digital Products
Prototyping helps to speeds up the process, reduce cost, and help design and build the right product.
Why CX Matters When Developing a Connected Health Product
Customers aqree brought-in on the experience, not just a product.
Cantina Chairs Financial Services Day at Service Design Week
Cantina will chair and moderate a full-day session on Service Design in Financial Services with leaders from Wells Fargo and John Hancock during Service Design Week.
Making User Interviews Easier to Conduct, Review, and Analyze
An interview with Designer Randy Duke on designing an app to improve user interviews outcomes.
Designing an App to Keep Students Safe During an Active Shooter
An interview with Principal Designer Linda Mateoa-Powell about her app Siren that alerts the status of an active shooter and any victims.
Vote for Cantina's SXSW Panel Ideas
Cast your vote to brainstorm terrible ideas, design for mindfulness, and find practical outcomes to innovation.
Prototyping a Connected Driving Experience
Recapping all the amazing ideas and teamwork that went into designing the cars of the future at SXSW 2018.
Cantina Celebrates Four W3 Awards for its Mobile and IoT Work
Honoring creative excellence for our work with the American Kennel Club, Empower Retirement, and Zipcar.