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Photo of Clark Van Der Beken

Clark Van Der Beken

Vice President, Marketing

Summary

I didn’t know it at the time, but my affection for technology started back in 2013 after working on a software platform that combined personalization and the internet of things. It helped people keep their phones in their pockets so they could focus on real-world experiences. Life, after all, wasn’t meant to be seen through a photo filter. As more projects went by, a new relationship with technology formed. I saw first-hand that something special happens when innovative technology collides with exceptional customer experiences. Seeing the potential of this interaction, I joined Cantina to have a greater impact on opening doors for organizations to prototype with connected environments and emerging technologies like AR, VR, and machine learning.

As the Vice President of Marketing, I'm tasked with promoting the company’s experience in strategy, design, and development through new and proven marketing channels, tailoring a unique marketing and brand positioning strategy in an ever-crowded tech sector. I do that by building a high performing marketing strategy, function, and team across digital channels from content, email, and event marketing to paid search, SEO, social, web optimization, and video. I'm a champion of an agile, data-driven approach to marketing to measure the impact of demand gen activities and improve programs over time with better results.

Over the 10+ years of my career, I’ve been fortunate enough to produce campaigns for some of the biggest brands in the world including, Pfizer, Facebook, Chipotle, News Corp, 47 Brand, and New Hampshire Tourism.

Favorite Quote

A person who is terrified is a person who has not yet given up.

from "The Futurist" by James P. Othmer

Other Fun Facts

I’m one of only 42,926 people named Clark in the U.S., and to the shock of my parents (and doctor), I came into this world sleeping. I recently took up a new hobby: photography and even had a few of my photos featured on Unsplash. I also love to travel (my favorite country is Iceland) and spending summers on Lake Winnipesaukee.

ARTICLES BY Clark

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