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How to Make the Most Out of Attending FutureM

Boston Skyline

Cantina wants to help those of you attending FutureM to get the most out of your time while at the event.

Let the Countdown Begin!

A bunch of folks from Cantina are heading to FutureM, a marketing and innovation event in Boston happening from October 6-8th. We’re thrilled to have the opportunity to mingle with other marketers and executives from companies like Google, Intel and TripAdvisor – and many others. So in order to help our friends (and future friends!) who’ll also be attending, we offer the must hear, do and see while at the conference.

Don’t Miss the Opening Party

Make a point to stop by Cafeteria on Newbury Street from 6-8pm the evening before the start of FutureM on Tuesday. This is your first opportunity to meet people and get to know who else you’ll bump into at the conference. Plus, the casual environment is perfect to network.

Choose Your Own Path

FutureM.org offers a great way to bookmark the speaking sessions you’re most interested in and sync them to your phone. By planning ahead, you can spend less time looking at the schedule and more time getting a good seat.

As a design and development agency, we are sponsoring the Strategic Design content track, and encourage designers and executives to join us. It’s starts at 11:45am on Tuesday, October 6. The track includes session about the Design of Business, Design Thinking as the Engine Behind Innovation (workshop) and Beyond Posters & Toasters: Design Thinking for Brands. Keep a look out for Alec Francesconi who will be kicking-off the session.

Lunch Train

Forego the box lunch, grab a fellow conference-goer and take an adventure outside! There are so many amazing places to grab a bite just a few steps from the conference. This is also a great opportunity to break the ice with someone new you just met. Experts say that most business deals happen over lunch so this could be your lucky day! Here are some Cantina-approved places we recommend:

Bring Your “A” Game

The best way to get the most out of FutureM is to walk in with a goal in mind. If your goal is to network, make the best use of the time when no one is on stage. If your goal is to meet a specific speaker, try reaching out to them on social media asking for coffee after their talk. If your goal is to go home with tools to create better marketing efforts, have a game plan to make sure you don’t miss a session.

Come Say, “Hi”

Come find us at our sponsoring booth, give us a high five and we’ll talk about the how we deliver on design for our clients. As mentioned, we’ll have a bunch of Cantina folks in blue shirts walking around the conference. Here is our FutureM “on-the-ground” team including some talks we’ll be attending.

Looking forward to a great conference and meeting great people. See you there!

Clark Clark Van Der Beken

I’m going to FutureM to sharpen my skills to help our sales team. Join me for Everything You’re Doing Wrong with Your Pitch and How to Fit It on Tuesday, October 6 @ 1:45pm.

Sam Sam Margolis

My focus for FutureM is the intersection of content and sales. You’ll find me at Content’s Influence in the Path to Purchase on Wednesday, October 6 @ 1:45pm.

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