Anyone who has been at the helm of a project redesign knows that even the simplest of changes can bring about many internal conflicts. This is exponentially more difficult in large scale enterprises when working through a responsive redesign project.
Responsive redesigns require organizations to rethink their existing processes and let go of preconceived notions of how websites are structured and built. Responsive projects, when done correctly, force organizations to prioritize their content and features based on user needs. This can cause political rifts amongst project stakeholders who may feel slighted due to their content being reprioritized.
Responsive redesigns also require developers to think differently about how they build sites. Developers can be reticent to change their processes. Developers need to focus on performance, the quality of the experience on all devices, and building things in a way that utilizes progressive enhancement.
Another hesitation with responsive design is that it is a process and can often times feel incomplete, but this new process helps organizations grow more efficiently and allows them to ship faster. Some organizations may find it difficult to embrace this model due to the iterative nature of this process, harboring the feeling that things are never fully done.
Responsive redesigns also require developers to think differently about how they build sites"
To help solve some of these challenges with building responsive design, project leads need to seek out stakeholders to ensure that everyone has a voice in the process. Feeling that their needs are being heard will help resolve conflicts that tend to creep up during the latter stages of projects.
During engagements, each disparate entity within the organization needs to be brought together in a manner that allows them to deliver their message as a single voice to users. This unified voice helps reinforce the company brand and delivers a higher quality experience for users.
Responsive projects also need to focus on shipping early and often, even just to internal stakeholders. Showing progress of the project to this group will increase the buy-in over time and help to win over any hold outs.
At Cantina, we have been able to guide large publishers, major financial services firms, and large media organizations through successful responsive projects. We've been able to do this by engaging with multiple stakeholders early and often, delivering the tools needed by developers to be successful, and by demonstrating a process that has been battle tested.