Cantina is thrilled to announce the addition of Mark Boroyan to the company’s service design practice, a field that is transforming how organizations deliver effective and desirable services, experiences, and products to their customers.

Boroyan brings 20+ years of experience in strategy and design to Cantina, most recently as a Senior Design Lead at IBM where he fostered the rebranded mission of IBM Consulting.

Boroyan believes that service design is crucial for all organizations. “This is a transformational world, moving very quickly. If businesses don’t navigate the ambiguity along with their customers, someone else will. We are living in a time that has adopted the human expectation of true service design,” says Boroyan.

This is a transformational world, moving very quickly. If businesses don’t navigate the ambiguity along with their customers, someone else will. We are living in a time that has adopted the human expectation of true service design.

Founded in 2007, Cantina witnessed the rapid changes in web development with the advent of responsive design. Building on its successes, Cantina’s role in the growing field of service design is to provide a thoughtful approach that can help companies address the future by both seeing around the corner and navigating all-too-common internal silos. Cantina ensures innovation and design strategy actually take root and unlock new growth for businesses across verticals.

“By bringing in Mark, Cantina is poised to grow our service design practice and Boroyan is a key hire to start building our team,” said Matt Chisholm, Co-Founder and CEO of Cantina. “We’re looking forward to working together with Mark to design connected products, services, and interactive brand experiences that will deliver world-class products and build measurable business impact for our customers.”

By bringing in Mark, Cantina is poised to grow our service design practice and Boroyan is a key hire to start building our team.

Are you thinking about ways to capitalize on new and innovative opportunities in service design? Cantina wants to hear from you. If you’d like to connect our networks or hear how Cantina can help you with a project, why not reach out? Or, feel free to connect with Mark directly via Calendly to schedule an online meeting to learn more about Cantina’s innovation and design expertise. We’d love to hear from you.