Posts Tagged ‘ROI’

Without customers, web applications are doomed for failure. We tend to think of the users of your applications as, well, users. We should however treat them as customers. Projects have success metrics, and a lot of these metrics are based on customer interactions. These metrics may include something [...]

Developing an Enterprise Approach to Emerging and Mobile Technology By Matt Chisholm, Mark Hewitt, Adam Stachelek, and Alec Francesconi Executive Summary Organizations face a proliferation of customer channels including desktop, smart phones, tablets, media players, and connected TVs. Multi-channel challenges include understanding customer expectations, cost-effective software development, team [...]

I recently attended Planning for the Future of Work Begins Now session at the Forrester Content and Collaboration Forum where a vision of our working future was presented that didn’t seem quite right to me; I submitted a question at the time but it was passed over, so [...]

A few months ago, Apple set publishers and content provides on edge when they announced the terms for in-app subscriptions. The primary source of the complaint was a restriction that required publishers to offer subscriptions at the same price – or better – within an iOS app as [...]

The Challenges of Designing Apps for Multiple Channels Organizations are struggling with common app development challenges across delivery channels. The challenges include: Re-purposing existing content and creative assets across channels Enabling multi-channel delivery Defining technical practices and design principles, and Building client side and server side functionality that [...]