Dan and George Talk About the End of Flash
Dan Barron and George White talk about the end of Flash and where we’re going moving forward.
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Posts Tagged ‘marketing’
To Tweet or Not to Tweet – If the Pope and the President Do It, Why Not?
Having finally jumped on the blogging bandwagon and seeing the business results, I am now considering becoming active on Twitter. I find myself asking the questions everyone must contemplate at the start of a new social media engagement – how to tweet, what to tweet, when to tweet, [...]
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Geiger Case Study: Speed and Savings in the Ordering Process
Challenge: Speed Up and Reduce Ordering Errors Geiger’s challenge was to improve an ordering process that was generating errors and frustration. Orders were submitted by a wide variety of sales partners who range from sophisticated organizations supporting major brands to “mom and pop” teams looking to bring in [...]
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Emerging Technology Trends for the Second Half of 2011
As we close the first half of the year I want to share three trends I see in the enterprise marketplace from our vantage point as an emerging technology consultancy focused on video, mobile, and social experiences. The first enterprise trend is the increasing acceptance of video as [...]
Read MoreLet’s Try Communication Instead of Marketing
I’ve been here since the beginning of February, but I haven’t introduced myself to you yet. My name is Mitchel Ahern and I am the Director of Communications for Cantina. I’m the first person here to have this role, which is something I’m very excited about. And what [...]
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The Killer Use Case: B2B iPad Sales Apps
Brands want to develop disruptive, innovative apps that address true business needs and produce profits. So what is the current killer use case? B2B iPad sales apps, which deliver a rich, immediate, up-to-the-minute sales presentation with on-the-spot conversion, and invaluable business intelligence. Potential vertical applications that fit [...]
Read MoreThe Total Cost of Ownership for Online Video
Cantina’s Alec Francesconi discusses how the total cost of video ownership should be a key consideration for brands looking to enhance their video communications programs.
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The Challenges of Designing Apps for Multiple Channels
The Challenges of Designing Apps for Multiple Channels Organizations are struggling with common app development challenges across delivery channels. The challenges include: Re-purposing existing content and creative assets across channels Enabling multi-channel delivery Defining technical practices and design principles, and Building client side and server side functionality that [...]
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PUMA Is No Longer a Sneaker.
It’s a Lifestyle
Business Week ran an article recently entitled PUMA Is No Longer a Sneaker. It’s a Lifestyle, describing how PPR, the brand’s owner, is “repositioning the sports-apparel maker as the Gucci of the athletic shoe market.” A key element of this strategy is “building a portfolio of ‘sports and [...]
Read MoreIs This Mobile, and Does it Matter?
I’ve noticed a certain argument pattern that says “if people aren’t doing thing “x” on platform “y” then platform “y” is never going to succeed. For instance since no one’s doing Facebook on their television then television/internet synergy hasn’t happened yet and maybe never will; or paid media [...]
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