Insights

The past half-decade has seen the realization of the promise of mobile computing devices. Smartphones and tablets have gone from offering low-functioning, second-class experiences to being the primary computing platform for billions of people worldwide. Mobile matters now, and its importance is only going to grow in the [...]

Join Cantina’s Matt “Hondo” Crist at the devLink Conference in Chattanooga Tennessee on the topic of User’s forgive many things. Slowness is not one of those. A major conference experience, without the price tag. The devLink Technical Conference is not about making money, selling a product or promoting a company. The conference [...]

  Join Cantina and ByteLight at the 2013 MITX Innovation Awards. Cantina client ByteLight is a finalist in the Most Innovative Use of Digital in a Physical Space category. The Innovation Awards: Celebrate the innovations powering the future of marketing and revolutionizing the way we work and play! Recognize innovations [...]

Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about Marketing with a capital M – integrating traditional marketing, digital marketing, R&D, product development and all other parts of an [...]

Cantina’s Matt “Hondo” Crist will be delivering a keynote at the eCoast Responsive Design Summit in Portsmouth New Hampshire. Event Description Responsive design has changed the web, from how we approach design and development to the way we consume information as users. Now a single site can accommodate [...]

Cantina recently presented its first training course on Responsive Web Design in Practice. Responsive Web Design is a key set of techniques for dealing with the complexity of delivering websites optimized for the broadening range of connected devices, such as smartphones, tablets and desktop PCs. Built on a [...]

An adaptive content strategy is based around the notion that content should adapt to framing contexts. National Public Radio (NPR) follows an adaptive content strategy they call Create Once, Publish Everywhere (COPE), which enabled them to efficiently meet their web and mobile needs. According to Karen McGrane, adaptive [...]

Our clients are increasingly focused on creating one online and offline brand experience for their customers. Experience design (XD) incorporates cooperating contexts to create a new kind of brand event that delights the user, and helps them accomplish their goals while meeting the business’ needs. The design of [...]

“Mobile First” typically means developing the most visually constrained, mobile phone version of a web site first, and then designing progressive enhancements to extend out to other platforms. For instance the design process might start focused on small-screen phones, then extend to tablets and finally incorporate desktop web [...]

Cantina is pleased to be speaking at, sponsoring, and hearing our client’s presentations at the MITX Mobile Marketing Summit, Thursday, May 2nd, 2013 from 8:00 AM to 4:00 PM. MITX’s Mobile Marketing Summit: The Great Mobile Migration – Demystifying Mobile Marketing, will explore a range of pertinent topics [...]