I’ve noticed a certain argument pattern that says “if people aren’t doing thing “x” on platform “y” then platform “y” is never going to succeed. For instance since no one’s doing Facebook on their television then television/internet synergy hasn’t happened yet and maybe never will; or paid media on the mobile phone hasn’t taken off [...]
Read MoreCantina’s partner Brightcove is the industry’s leading online video platform. PLAY is their annual three-day global gathering of Brightcove customers, partners and industry leaders at the forefront of the online video revolution. On May 23-25, hundreds of media companies, marketers and developers from around the world will convene in Boston for three action-packed days of [...]
Read MorePractical Mobile Video: Best Practices and Case Studies is a breakfast panel discussion organized by Cantina and Brightcove. Three local mobile video experts will speak and answer questions about the practical aspects of deploying mobile video. The discussion is expected to be interactive and lively, without any presentations: Practical Mobile Application Development Where is your [...]
Read MoreWell, the stats are in, and it’s official. The World Cup – considered by many to be the largest, most watched sporting event in the world – did in fact post the largest online video viewing numbers of all time as measured by a whole host of outlets and measurement services. Big deal, right? It’s [...]
Read MoreRecently, some colleagues and I attended the Streaming Media East conference in NYC. I found the conference fascinating, not so much for the content of the individual sessions, but for the main themes that bubbled to the surface over two days of exhibits and breakout discussions. We’ve been here before. Online video gets portrayed as [...]
Read MoreWe tend to do a fair bit of analytics integrations for our clients, mainly in Google Analytics and Omniture. Both provide great features for tracking standard web site usage metrics, including page views, visits, entry/exit points, and more. Until recently, Omniture has had a leg up in one particular area of the analytics space, namely [...]
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