Mark Hewitt is the SVP, Sales & Marketing at Cantina. As such, he is responsible for providing leadership and coordination of Cantina’s sales and marketing functions. Mark is chartered with developing and implementing the sales and marketing growth strategy, analyzing/monitoring results against goals, and providing guidance for future company direction. Mark brings a wealth of experience in strategic planning and executing, and knowledge of contracting, negotiating, and change management. Prior to joining Cantina, Mark worked in various direct sales and sales management capacities at companies including Molecular, Collaborative Consulting, and Forrester Research. Mark is a graduate of the United States Military Academy and served in the US Army as a Cavalry Officer.
2012 planning has begun. With September right around the corner we are seeing organizations across sectors including financial services, retail, educational/publishing, pharma, and healthcare focused on proving the need for funding and defining the scope and direction for planned 2012 initiatives. Proof-of-Concepts (POCs) are a common request, and [...]
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Cantina announces XRay - a new assessment and design service to rapidly scope and define technical and business requirements. When facing enterprise-level, mission-critical technical infrastructure initiatives, many organizations find that their in-house technical resources are already fully utilized and do not have the time nor the emerging technology experience to [...]
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Cantina is pleased to announce its new JumpStart service which simplifies the development of cost-effective proof-of-concept applications. Proof-of-Concepts (POCs) are a common request from organizations that are planning major application development initiatives. In order to align all stakeholders within the organization, clients are building functional prototypes which bring [...]
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Having finally jumped on the blogging bandwagon and seeing the business results, I am now considering becoming active on Twitter. I find myself asking the questions everyone must contemplate at the start of a new social media engagement – how to tweet, what to tweet, when to tweet, [...]
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As we close the first half of the year I want to share three trends I see in the enterprise marketplace from our vantage point as an emerging technology consultancy focused on video, mobile, and social experiences. The first enterprise trend is the increasing acceptance of video as [...]
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It has been two years and two weeks since I started at Cantina and I still find myself jumping out of bed in the morning because I have a new idea or want to get in and noodle something with a colleague at work. This morning a couple [...]
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On June 9th, Brightcove and Cantina hosted a breakfast seminar focused on the topic of best practices, tactics, and techniques related to mobile and video app development. Panelists included: Moderator: Alec Francesconi, Principal Consultant, Cantina Mark McKenna, Managing Director Head of Marketing and Communications, Putnam Investments Ashraf AlKarmi, [...]
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The promise of the killer platform for mobile app development across smart phones, tablet devices, and even connected-TV has arrived; but is it truth or fiction? From a business perspective, using one SDK or software suite to develop across all environments is clearly the ideal so, given the [...]
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Brands want to develop disruptive, innovative apps that address true business needs and produce profits. So what is the current killer use case? B2B iPad sales apps, which deliver a rich, immediate, up-to-the-minute sales presentation with on-the-spot conversion, and invaluable business intelligence. Potential vertical applications that fit [...]
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The Challenges of Designing Apps for Multiple Channels Organizations are struggling with common app development challenges across delivery channels. The challenges include: Re-purposing existing content and creative assets across channels Enabling multi-channel delivery Defining technical practices and design principles, and Building client side and server side functionality that [...]
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