About Mark Hewitt


Mark Hewitt is the SVP, Sales & Marketing at Cantina. As such, he is responsible for providing leadership and coordination of Cantina’s sales and marketing functions. Mark is chartered with developing and implementing the sales and marketing growth strategy, analyzing/monitoring results against goals, and providing guidance for future company direction. Mark brings a wealth of experience in strategic planning and executing, and knowledge of contracting, negotiating, and change management. Prior to joining Cantina, Mark worked in various direct sales and sales management capacities at companies including Molecular, Collaborative Consulting, and Forrester Research. Mark is a graduate of the United States Military Academy and served in the US Army as a Cavalry Officer.


Insights from Mark


XD

The Transformative Art and Science of Experience Design

Our clients are increasingly focused on creating one online and offline brand experience for their customers. Experience design (XD) incorporates cooperating contexts to create a new kind of brand event that delights the user, and helps them accomplish their goals while meeting the business’ needs. The design of [...]

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MarkHewittNewton

Your Customers Deserve and Expect a Connected Experience

Your customers’ connected experience is taking place on their laptops, desktops, tablets, smartphones and game consoles, and now it’s expanding to their cars, watches and glasses. The connected experience is composed of sites, apps, visual design, geolocation, posts, reviews, photos, videos, gameplay, search and interactions with dozens of [...]

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CantinaSite3waysOverLapSQ

Responsive Web Design: Hype or Hope?

Responsive web design (RWD) is not the hammer for every nail. Having said that, if your organization is considering a site redesign then RWD should be given strong consideration. Given ubiquitous mobile adoption, Cantina believes organizations should adopt a mobile first approach to site design. Doing so enables [...]

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B2B-B2C

Trend Spotting: B2B Firms Building Web Apps; B2C Firms Go Native

At Cantina we’re seeing an interesting trend. B2B organizations are developing web apps rather than native apps. B2C-focused businesses are going the other way, and delivering far more native apps than web apps. There are sound business reasons for this trend. B2B firms don’t usually require the iTunes [...]

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HewittSuit

Planning and Implementing the Connected Experience – The Right Way

When I talk to business and IT stakeholders in financial services, publishing, healthcare, media, high tech and retail, I find they face common challenges planning and delivering a compelling connected experience for their customers. At Cantina, we’ve found the key to the connected experience is providing the right [...]

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MobileStrategyA

Mobile Services and Mobile Partner Selection

Forrester recently published a report about mobility service providers and Cantina was named as a technology boutique that provides “focus, specialization, and nimbleness.” Forrester goes on to define key criteria for selection of a mobile partner including “OS and device know-how, breadth of services, pricing model and cultural [...]

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