Mark Hewitt is the SVP, Sales & Marketing at Cantina. As such, he is responsible for providing leadership and coordination of Cantina’s sales and marketing functions. Mark is chartered with developing and implementing the sales and marketing growth strategy, analyzing/monitoring results against goals, and providing guidance for future company direction. Mark brings a wealth of experience in strategic planning and executing, and knowledge of contracting, negotiating, and change management. Prior to joining Cantina, Mark worked in various direct sales and sales management capacities at companies including Molecular, Collaborative Consulting, and Forrester Research. Mark is a graduate of the United States Military Academy and served in the US Army as a Cavalry Officer.
Finding the Right Mobile Technology Skills Cantina’s focus on the multi-channel mobile experience gives us insight into the state of emerging and mobile technology skills in the marketplace, and they are hard to find. Overworked developers are finding it difficult to develop new competencies in responsive design best practices, languages such as iOS and Android, [...]
Mobile has become a focus of the enterprise, driven largely by customer behavior, both internal and external. Internal sales professionals have been bringing their own iPads to sales calls and employees bring tablets to meetings to share notes and collaborate in real time. Organizations are discovering that they own a growing number of sand-boxed native [...]
Cantina is pleased to announce its new React service which applies Responsive Design principles to site and application development. Many organizations have developed sites and apps for specific platforms such as browsers, iOS, Android or the desktop, and are now faced with the challenge of extending those efforts to new platforms. A new development approach [...]
Last night Cantina’s Responsive Design and the Challenges of Developing Mobile Apps roundtable event was well attended and boasted a rich, interactive discussion of the challenges and successes Cantina’s consultants have seen in the field. Our discussion leaders focused on responsive design and mobile app development. The consultants shared practical case studies, best practices, tactics and [...]
Join Cantina Thursday September 29th at our Newton Center offices for a Cantina After-Hours Roundtable on Responsive Design and the Challenges of Developing Mobile Apps. This will be an open-format discussion with Cantina’s consultants and developers about the challenges and solutions we’ve found designing apps for the mobile space. Topics include: The impact of responsive [...]
Perusing my news feeds today, I came across an article entitled, Could Mobile Apps Be Evolutionary Dead End? by Steve Rubel of Ad Age Digital. Steve posits that ‘Marketers May Find New Breed of Web Apps Preferable to Multiple Platform’. The article goes on to discuss the fragmentation of the global marketplace, the leverage and distribution [...]
2012 planning has begun. With September right around the corner we are seeing organizations across sectors including financial services, retail, educational/publishing, pharma, and healthcare focused on proving the need for funding and defining the scope and direction for planned 2012 initiatives. Proof-of-Concepts (POCs) are a common request, and organizations are also looking for architectural recommendations, [...]
Cantina announces XRay - a new assessment and design service to rapidly scope and define technical and business requirements. When facing enterprise-level, mission-critical technical infrastructure initiatives, many organizations find that their in-house technical resources are already fully utilized and do not have the time nor the emerging technology experience to tackle additional assignments. Cantina’s XRay service helps organizations define [...]
Cantina is pleased to announce its new JumpStart service which simplifies the development of cost-effective proof-of-concept applications. Proof-of-Concepts (POCs) are a common request from organizations that are planning major application development initiatives. In order to align all stakeholders within the organization, clients are building functional prototypes which bring a concept to life and lead to [...]
Having finally jumped on the blogging bandwagon and seeing the business results, I am now considering becoming active on Twitter. I find myself asking the questions everyone must contemplate at the start of a new social media engagement – how to tweet, what to tweet, when to tweet, and whether to retweet other content. The [...]
Several market trends have been shaping the mobile services we offer at Cantina. The use of consumer technologies in the enterprise is increasing, including everything from Dropbox, social networks, Google apps, and mobile devices. Companies considering the deployment of business applications to the mobile context need to consider bring your own device (BYOD) strategies to [...]
