Mark Hewitt is the SVP, Sales & Marketing at Cantina. As such, he is responsible for providing leadership and coordination of Cantina’s sales and marketing functions. Mark is chartered with developing and implementing the sales and marketing growth strategy, analyzing/monitoring results against goals, and providing guidance for future company direction. Mark brings a wealth of experience in strategic planning and executing, and knowledge of contracting, negotiating, and change management. Prior to joining Cantina, Mark worked in various direct sales and sales management capacities at companies including Molecular, Collaborative Consulting, and Forrester Research. Mark is a graduate of the United States Military Academy and served in the US Army as a Cavalry Officer.
Our clients are increasingly focused on creating one online and offline brand experience for their customers. Experience design (XD) incorporates cooperating contexts to create a new kind of brand event that delights the user, and helps them accomplish their goals while meeting the business’ needs. The design of [...]
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Your customers’ connected experience is taking place on their laptops, desktops, tablets, smartphones and game consoles, and now it’s expanding to their cars, watches and glasses. The connected experience is composed of sites, apps, visual design, geolocation, posts, reviews, photos, videos, gameplay, search and interactions with dozens of [...]
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Financial advisors are doing research and servicing clients online using their mobile devices, particularly iPads. To do so they require highly personalized access to financial information which needs to be presented to them in the right context. “Asset management firms have an enormous opportunity to reach advisors online [...]
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Responsive web design (RWD) is not the hammer for every nail. Having said that, if your organization is considering a site redesign then RWD should be given strong consideration. Given ubiquitous mobile adoption, Cantina believes organizations should adopt a mobile first approach to site design. Doing so enables [...]
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At Cantina we’re seeing an interesting trend. B2B organizations are developing web apps rather than native apps. B2C-focused businesses are going the other way, and delivering far more native apps than web apps. There are sound business reasons for this trend. B2B firms don’t usually require the iTunes [...]
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When we talk with clients and prospects we see an increased emphasis on planning for connected experiences across the web, smartphones, and tablets. Firms are embracing the challenges of who to build for, what to build, why it needs to be done and how to build it. Customers [...]
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With the introduction of the iPad in 2010 many publishers felt the ideal form factor had arrived, and Apple’s App Store was distribution’s Holy Grail.
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According to this Software Development Times article 57.1% of organizations surveyed said they were building mobile apps today, and 13.2% said they would be doing so within the next six months. Our clients are also facing the same sorts of development challenges described in the article, namely that [...]
Read More When I talk to business and IT stakeholders in financial services, publishing, healthcare, media, high tech and retail, I find they face common challenges planning and delivering a compelling connected experience for their customers. At Cantina, we’ve found the key to the connected experience is providing the right [...]
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Forrester recently published a report about mobility service providers and Cantina was named as a technology boutique that provides “focus, specialization, and nimbleness.” Forrester goes on to define key criteria for selection of a mobile partner including “OS and device know-how, breadth of services, pricing model and cultural [...]
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